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The tech engine revolutionizing e‑commerce.

Expensive proprietary code or one-size-fits-all solutions have been the only options for e-commerce businesses—until now. Chord is the only data-first, API-first, complete headless commerce platform.

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Chord is the only headless platform fine-tuned for efficiency, speed, and flexibility.


Traditional e-commerce platforms give you limiting templates and inflexible infrastructure. To get the experience you want, you have to add clunky apps that are hard to manage and fit together.

  • Boxed in: You have to add clunky apps that are not designed to work together to get the customer experience you want.
  • Slowed down: Site speed and conversion suffer as you add more components to the site.
  • Spread out: Your customer data is siloed in different applications and platforms.

Typical Headless

Headless platforms enable more flexibility but require considerable upfront effort and expense, necessitating large tech teams and constant upkeep.

  • Where’s the focus? To keep your headless site running, you need a large, expensive tech team to manage the infrastructure.
  • Where’s the scale? Purchasing all your necessary commerce components individually is expensive.
  • What’s the point? You get lots of data, but few actionable insights without serious time and effort.
  • Customer Managed


Chord’s flexible infrastructure empowers bespoke builds without the high costs and associated maintenance challenges.

  • Differentiate your site: Chord’s flexible SDK lets you build the customer experience you want.
  • Use the best tools: Chord makes adding points solutions easy and secure through pre-built integrations via our CDP.
  • Act on insights: Chord is pre-configured and instrumented with best-in-class data collection, modeling, and synthesized insights.
  • Chord Managed
  • Customer Managed

All the features you’ll need to scale now (and into the future).

Superpowered SDK
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Fine-tuned by experts to incorporate best-in-class integrations and empower unlimited design flexibility.

Data modeling & warehousing
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Custom dashboards configured to deliver more meaningful customer data and actionable insights.

Scalable content frameworks
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Designed to help you manage and structure content more efficiently, that’s easy to implement from the start.

Subscriptions, referrals, and affiliate tools
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Customer experience-enhancing components that help drive lifetime value and lower acquisition costs.

Provisioned environments
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Easy-to-build and implement commerce tools honed to support the unique needs of a DTC business.

See how Chord stacks up against Shopify Plus

Shopify Plus
Core commerce competencies
Advanced insights and data modeling
Native subscriptions and bundling
Referral and affiliate
International & multi-store
Static Site Generation
API-first integrations hub