The tech engine revolutionizing e‑commerce.

Expensive proprietary code or one-size-fits-all solutions have been the only options for e-commerce businesses—until now. Chord is the only data-first, API-first, complete headless commerce platform.

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Chord is the only headless platform fine-tuned for efficiency, speed, and flexibility.

Traditional

Traditional e-commerce platforms give you limiting templates and inflexible infrastructure. To get the experience you want, you have to add clunky apps that are hard to manage and fit together.

Boxed in: You have to add clunky apps that are not designed to work together to get the customer experience you want.
Slowed down: Site speed and conversion suffer as you add more components to the site.
Spread out: Your customer data is siloed in different applications and platforms.

Typical Headless

Headless platforms enable more flexibility but require considerable upfront effort and expense, necessitating large tech teams and constant upkeep.

Where’s the focus? To keep your headless site running, you need a large, expensive tech team to manage the infrastructure.
Where’s the scale? Purchasing all your necessary commerce components individually is expensive.
What’s the point? You get lots of data, but few actionable insights without serious time and effort.

Customer Managed

Chord

Chord’s flexible infrastructure empowers bespoke builds without the high costs and associated maintenance challenges.

Differentiate your site: Chord’s flexible SDK lets you build the customer experience you want.
Use the best tools: Chord makes adding points solutions easy and secure through pre-built integrations via our CDP.
Act on insights: Chord is pre-configured and instrumented with best-in-class data collection, modeling, and synthesized insights.