Terms of Service

Updated July 29, 2021

BY EXECUTING AN ORDER FORM WITH CHORD (AS DEFINED BELOW) (THE “ORDER”), YOU AGREE YOU HAVE READ AND ARE BOUND BY THE TERMS OF THIS TERMS OF SERVICE (TOGETHER WITH THE ORDER AND OUR DATA PROCESSING ADDENDUM, THIS “AGREEMENT”). IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF A COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND SUCH ENTITY TO THIS AGREEMENT, IN WHICH CASE THE TERM “CUSTOMER” WILL REFER TO SUCH ENTITY. IF YOU DO NOT HAVE SUCH AUTHORITY, OR IF YOU DO NOT AGREE WITH THIS AGREEMENT, YOU MUST NOT ACCEPT THIS AGREEMENT AND MAY NOT USE THE SERVICES SET FORTH IN THE ORDER (THE “SERVICES”).

This Agreement, by and between the customer set forth in the Order (“Customer”) and Chord Commerce, Inc. (“Chord”), is effective as of the Order Effective Date (as defined in the Order) and governs Customer’s use of the Services.  

Section 1: Services

1.1. Chord Plan

The Services provided to Customer may include the following features for the Stores (as defined below), as identified in the Order:

  1. Chord Performance
  2. Instrumented SDK Access
  3. Provisioned Customer Data Platform
  4. Analytics Platform
  5. Chord Autonomy
  6. Instrumented SDK Access
  7. Provisioned Customer Data Platform
  8. Analytics Platform
  9. Hosted, Multi-Channel Order Management System
  10. Multi-Currency Payments API

Chord will have the right from time to time to make updates to the Services, including by modifying or removing one or more of the features listed above. Any such updates will be of general applicability to Chord’s customers. If Chord removes or makes a material change to the features listed above, Chord will notify Customer. Such notice may be provided via email or by posting notice in the administrative console for the Services.

1.2. Additional Services Provided by Chord

At times, Chord may elect to provide additional services to the Customer. The Services provided to the Customer may include but are not limited to additional features for their online Store. Additional Services will be identified in the Order.

1.3. Stores

Customer is solely responsible for hosting and setting up the storefront of Customer’s website(s) located at the URL(s) identified on the Order (as such list may be amended from time to time by the parties, the “Stores”). Chord is not responsible or liable for the Stores, or any services or technology related thereto, except for the Services specifically identified in the Order.

Section 2: Customer Obligations

2.1. Use of the Service

(a) The Customer will access and use the Services solely in accordance with this Agreement and in connection with the Stores. Customer will be solely responsible for all content, such as photos, images, videos, graphics, written content, audio files and code, and any trademarks and logos featured thereon, that Customer makes available to Chord or otherwise displays or distributes on or in connection with the Stores (the “Customer Materials”).

(b) The Customer shall have access to their own Customer Data and shall be responsible for all changes to and/or deletions of Customer Data and the security of all passwords and other account information required in order to access and use the Services. Customer shall have the sole responsibility for the accuracy, quality, integrity, legality, reliability, and appropriateness of all Customer Data and the means by which Customer acquired Customer Data, and for the adequate security and protection of Customer's Data.

2.2. Store Terms of Service and Privacy Policy

(a) Customer will post in a reasonably prominent manner on or in the Stores, terms of service (the “Store Terms”) and a privacy policy (the “Store Privacy Policy”) applicable to visitors to and users of the Stores (collectively, “Users”). The content of the Store Terms and Store Privacy Policy must be in compliance with applicable laws, rules and regulations in Customer ’s jurisdiction, and must include required notices and consents relating to the access and use of any personally identifiable information by Customer’s service providers (including Chord and its service providers performing services in connection with this Agreement) under this Agreement, which access and use provisions must permit Chord to use data in accordance with this Agreement and Chord’s privacy policy. With respect to any personally identifiable information relating to Customer or Users that is provided to or accessed by Chord under this Agreement (“Customer Data”), as between Customer and Chord, Customer is the owner and controller of such Customer Data and Chord is the processor and/or service provider for the Customer with no rights to use or disclose such Customer Data, other than as necessary to provide the Services to Customer under this Agreement and as otherwise contemplated under Section 4.1 below. Chord will not use the Customer Data for any purpose other than as expressly contemplated herein without Customer’s express written consent and will comply with all applicable laws and regulations that apply to Chord’s status as a processor/service provider under this Agreement. When and as required by applicable laws and regulations, the parties agree to enter into additional data protection agreements, as needed, with respect to Customer Data that complies with such applicable laws and regulations. The Customer Data, together with the Customer Materials, are referred to herein as the “Customer IP”.

(b) Customer is solely responsible for all of the terms and conditions of the transactions conducted on or through the Stores, including, without limitation, returns, warranties, shipping, handling, transportation, storage, insurance, fees, applicable taxes, title and licenses, all of which must be in accordance with applicable law.

2.3. Taxes

It is Customer’s responsibility to: (i) determine what, if any, taxes apply to transactions occurring via the Stores; and (ii) collect, report and remit the correct tax to the appropriate tax authorities. Chord is not responsible for determining whether taxes apply to a transaction, or for collecting, reporting, or remitting any taxes arising from any transaction. Chord may from time to time make available to Customer certain tax calculation services offered by third party providers.

2.4. Backup and Storage

(a) General.  Customer is responsible for storing and maintaining backups of the Customer Data, including but not limited to customer management, inventory, product listings, sales, order and payment tracking data, financial data, reports and numeric results.

(b) Customer Data Platform.  If Customer subscribes for the Customer Data Platform under the Order, Customer will be required to create a free account with Chord’s third party service provider, Segment.io, Inc. (“Segment”), at https://app.segment.com/signup and agree to Segment’s terms of service (the “Segment Terms of Service”).  Customer’s access and use of the Customer Data Platform will be solely governed by the Segment Terms of Service, and Chord will have no liability with respect thereto.  Notwithstanding the selection of a “free account” under the Segment Terms of Service, Customer will pay to Chord the amounts set forth in the Order with respect to its use of the Customer Data Platform.

2.5. Fees

(a) General. In exchange for the Services and the rights granted pursuant to this Agreement, Customer will pay to Chord the fees as set forth in the Order and herein (the “Service Fees”), in accordance with the terms and conditions set forth in the Order and herein. Unless otherwise set forth in the Order, the Services Fees will include (i) a monthly fee (the “Monthly Fee”) and (ii) a fee equal to the GMV (as defined below) multiplied by the percentage set forth in the Order (the “GMV Fee”). The GMV Fee will only be charged to Customer once a Store is launched on either the Chord Performance or Chord Autonomy platform, as identified in the Order. For the avoidance of doubt, launch will be deemed to have occurred upon the first instance that production data is processed via the Services, whether technically in the “Free Service Term” or “Paid Service Term”, as may be identified in the Order.  The Monthly Fee will be limited to a certain number of unique Users visiting the Stores each month, as set forth in the Order (the “Monthly User Limit”). The Service Fees may also include other fees depending on the Services ordered.  In addition, the Payment Processor (as defined below) may directly charge a transaction-based fee.

(b) GMV. “GMV” is reportable in the Applicable Currency (as defined below) and shall mean the total monetary value in the Applicable Currency of all transactions for goods and services in a calendar month generated through the Stores, after application of all applicable shopping cart discounts and promotions identified by the Customer as part of the transaction within the Stores. GMV includes all transactions regardless of order and shipping status. Shipping and handling charges and taxes, when identified by the Customer as part of the transaction within the Stores, are excluded from GMV.

(c) Fee Increases. Chord may in its sole discretion introduce new fees applicable to the Services, or increase any of the existing Service Fees for any Renewal Term (as defined below), provided that Chord gives Customer written notice of any such additional fees or Service Fee increases at least 90 days’ prior to the end of the then-current term. If Chord does not provide notice to Customer pursuant to this Section, then the Service Fees applicable to the immediately prior term will continue to apply to the subsequent Renewal Term.  In addition to the increases described herein, the Order may specify certain revenue thresholds that, if crossed, will result in increased Monthly Fees.

(d) Billing Dates. Unless otherwise set forth in the Order, the Monthly Fee will be due and payable by Customer within seven (7) days of the receipt of an invoice issued after the end of the calendar month during the Paid Service Term. Unless otherwise set forth in the Order, the GMV fee and any overage fees will be due and payable by Customer within seven (7) days of an invoice issued after the end of the applicable calendar month, commencing after a Store is launched on either the Chord Performance or Chord Autonomy platform, as identified in the Order. Customer will not be in breach of this Agreement for any delay in the payment of any amounts disputed by Customer in accordance with Section 2.5(j).

(e) Payment Method. In order to access and use the Services, Customer must keep a valid payment method on file and must provide information regarding Customer’s credit card or other payment instrument to Chord (the “Payment Method”). Customer represents and warrants to Chord that the information regarding the Payment Method is true and accurate, and that Customer is authorized to use the Payment Method selected. Customer will promptly update the Payment Method with any changes that may occur to the Payment Method (for example, a change in Customer’s billing address or credit card expiration date). Unless otherwise set forth in the Order, Customer agrees that Chord will charge the Payment Method for any one-time, non-recurring charges applicable to the Services as specified in the applicable Order, and Chord will charge applicable Service Fees to the Payment Method in accordance with this Section 2.

(f) Payment Authorization. Unless otherwise set forth in the Order, Customer authorizes Chord to electronically debit the Payment Method for the Service Fees, and if necessary, to electronically credit the Payment Method, in each case, in accordance with the terms and conditions of this Agreement. Customer understands that this authorization will remain in full force and effect until this Agreement is terminated pursuant to Section 3 of this Agreement. Customer acknowledges that all payments Customer authorizes must comply with applicable laws, rules and regulations. Once Customer authorizes payment, no changes or corrections to the payment may be made unless Customer disputes the applicable charges pursuant to Section 2.5(j). Customer understands that Customer should retain a hard or electronic copy of Customer’s authorization for Customer’s records.

(g) Payment Processing. Payment processing through the Services is provided by third party payment processors, which may include Stripe, Inc. and its affiliates (“Stripe”, and collectively with any other payment processing service that Chord engages, the “Payment Processors”). Customer will ensure that the Store Terms and Store Privacy Policy comply with the terms and conditions of such Payment Processor’s terms and conditions (the “Payment Processor Terms”), currently the Stripe Services Agreement located at https://stripe.com/legal and Stripe’s Global Privacy Policy located at https://stripe.com/privacy.

(h) Applicable Currency. Unless the parties agree otherwise, all Service Fees and other charges will be calculated in U.S. dollars, and all payments will be in U.S. dollars (the “Applicable Currency”). If any Store processes transactions in a currency other than the Applicable Currency, then for the purposes of calculating the Service Fees and any other applicable fees, the monetary value in the Applicable Currency of each transaction will be determined using the currency conversion rate in effect at the time that such transaction is processed by such Store, as published in the Wall Street Journal.

(i) Taxes. Customer will, in addition to the other amounts payable under this Agreement, pay all applicable customs, duties, sales, use, value added or other taxes, federal, state, provincial or otherwise, however designated, which are levied or imposed by reason of the transactions contemplated by this Agreement, excluding only taxes based on Chord’s net income. To the extent that Chord is required to charge Customer any sales, VAT or similar taxes based on the provision of the Services, Customer is only obligated to pay such taxes if they are included on the applicable invoice. Customer agrees to indemnify, defend, and hold Chord, its officers, directors, consultants, employees, successors and assigns harmless from all claims and liability arising from Customer’s failure to report or pay any such taxes, duties or assessments.

(j) Disputed Charges. It is Customer’s responsibility to review all invoices and charges for accuracy. Failure by Customer to dispute any charge within 30 days of the invoice date (or, if no invoice, within 30 days of the applicable charge), will constitute Customer’s agreement that the invoiced Service Fees and other applicable charges are valid and a waiver of any claims Customer may have had regarding such Service Fees or charges.

(k) Unpaid Fees. If Chord is not able to process payment of Service Fees (that are not being disputed in accordance with Section 2.5(j)) using the Authorized Card, Chord will notify Customer. If after such notice to Customer, Chord is still not able to process payment of the Service Fees using the Authorized Card, then Chord may suspend the Services and revoke Customer ’s access to the administrative console for the Services. Customer’s access will be reactivated upon payment of any outstanding and undisputed Service Fees. During any period of suspension, Customer and Users will not be able to access the Services. If the outstanding and undisputed Service Fees remain unpaid for 30 days following the date of suspension, Chord reserves the right to terminate this Agreement. Any unpaid Service Fees (excluding amounts disputed by Customer in reasonable and good faith) will bear interest at the rate of 1.5% per month, or the highest rate permitted by applicable law if lower. Customer will pay all reasonable expenses (including attorney’s fees and court costs) incurred by Chord in collecting unpaid Service Fees, excluding amounts disputed by Customer in reasonable and good faith.

2.6. Customer Communications, Promotions, Marketing

(a) Customer shall comply with (i) any applicable laws, rules or regulations that govern online promotions, offers, gift cards, coupons, and/or gift certificates, data privacy and protection, intellectual property, the sending of electronic marketing messages and the sending of SMS and/or MMS text messages and (ii) laws, rules and regulations that apply to commerce, in each jurisdiction in which Customer will be sending marketing communications to a resident of the jurisdiction.

(b) Customer acknowledges and agrees that Chord (i) does not control or monitor Customer communications, or guarantee the accuracy, integrity, security or quality of such Customer communications and (ii) is not responsible for obtaining any necessary consents or permissions from recipients of Customer communications.

(c) Customer represents and warrants that: (i) Customer is solely responsible for Customer communications and Customer marketing content; (ii) Customer has the legal right to use and send all Customer communications including Customer marketing content, and has obtained all necessary permissions, valid consents and releases from recipients of Customer communications; (iii) the timing and purpose of all Customer communications, campaigns and programs are in compliance with all applicable laws, rules and regulations; and (iv) Chord’s use of the Customer communications shall not violate the rights of any third party or any laws, rules or regulations. With respect to email communications sent on Customer’s behalf, Chord and/or its respective affiliates or third-party service providers shall be an initiator but not a sender of such Customer communications. Customer shall be deemed the sender of such messages and shall be solely responsible for complying with Customer’s obligations as a sender under applicable law. With respect to text message communications sent on Customer’s behalf, Chord and/or its respective affiliates or third-party service providers shall be a provider but not a maker or initiator of such Customer communications. Customer shall be deemed the maker or initiator of such messages and shall be solely responsible for complying with Customer’s obligations as a maker or initiator under applicable law. Upon request, Customer shall provide reasonable proof of compliance with the provisions set forth in this Section and Chord shall have no obligation to provide Services where Chord reasonably believes that Customer has not so complied.

Section 3: Term and Termination

3.1. Term

Unless terminated earlier pursuant to the terms and conditions of this Agreement or otherwise set forth in the Order, this Agreement will commence on the Order Effective Date and will remain in force for an initial term of 12 months (the “Initial Term”). Thereafter, this Agreement will renew for an additional twelve-month term (a “Renewal Term” and together with the Initial Term, the “Term”), unless either party provides the other with notice of its intention not to renew at least 90 days prior to the expiry of the then-current term.

3.2. Termination

Either party may terminate this Agreement upon written notice if the other party: (i) assigns or attempts to assign this Agreement to a third-party in violation of this Agreement; (ii) fails to correct a material breach of its obligations under this Agreement within 30 days after receipt of written notification from the notifying party of such material breach; (iii) ceases to carry on business as a going concern; or (iv) initiates a bankruptcy, reorganization or insolvency proceeding, or has such a proceeding initiated against it, makes an assignment for the benefit of creditors, or consents to the appointment of a trustee.

3.3. Effect of Termination

Upon the expiry of the Agreement, or termination of the Agreement by either party for any reason:

(a) Chord will cease providing Customer with the Services and Customer will no longer have access to the Services; provided, however, that, upon written request from Customer within thirty (30) days of expiration or termination of this Agreement, Chord will either (i) enable Customer to access and download all Customer Data from the Services or (ii) provide to Customer an export of all such Customer Data in Chord’s standard format;

(b) unless otherwise provided in the Order, Customer will not be entitled to any refunds of any prepaid Service Fees, pro rata or otherwise;

(c) any outstanding balance of any Service Fees or other charges owed by Customer to Chord up to the effective date of termination will immediately become due and payable in full; and

(d) each party will immediately discontinue all use of the other party’s Confidential Information (as defined below).

Section 4: Intellectual Property

4.1. Customer Intellectual Property

Customer, or its third party licensors, retains ownership of all Customer IP. Customer will be solely responsible for the accuracy, adequacy, quality, integrity, legality, reliability, and appropriateness of all Customer IP.  Customer hereby grants to Chord a non-exclusive, paid-up, royalty-free, non-sublicensable (except to Chord’s service providers, contractors and consultants) license to copy, display, distribute, modify, create derivative works of and otherwise use the Customer IP for the purpose of providing the Services under this Agreement.  In addition, Customer hereby grants to Chord a non-exclusive, perpetual, royalty-free, fully paid-up, and irrevocable license to anonymize, aggregate and create derivative works of Customer Data, for the purpose of deriving anonymous statistical and usage data, and data related to the functionality of Chord’s products and services, provided such data cannot be used to identify Customer or Users (“Anonymous Data”) and combine or incorporate such Anonymous Data with or into other similar data and information available, derived or obtained from other sources (when so combined or incorporated, referred to as “Aggregate Data”), for improving Chord’s existing products and services, developing new Chord products and services and for marketing purposes (e.g., indicating the number of customers using Chord products and services). For clarity, neither Anonymous Data nor Aggregate Data is Customer Data. Customer represents and warrants that it has all the rights, power and authority necessary to grant the above licenses.

4.2. Chord Intellectual Property

(a) Customer acknowledges and agrees that: (i) the Services, including without limitation any associated software, documentation, applications, websites, tools, products, and software development kit(s) made available by Chord, and any modifications, enhancements and updates thereto, and all intellectual property rights therein (collectively, “Chord IP”) are exclusively owned by Chord and/or Chord’s third party providers; (ii) the Chord IP contains valuable copyrighted material and is protected by U.S. and international copyright and other intellectual property laws; (iii) subject to Customer’s compliance with this Agreement, Chord grants Customer a limited, non-exclusive, revocable, non-sublicensable, non-transferable license to access and use the Chord IP, solely for the purposes of using the Services in compliance with the Agreement; and (iv) Customer has no rights in the Chord IP, other than the rights and licenses granted herein.

(b) Customer and Users will not use the Chord IP for any purpose other than as expressly set forth and permitted in this Agreement. Customer will not (and will not allow any third party) to: (i) reverse engineer or otherwise attempt to discover any source code or underlying ideas or algorithms of any part of the Chord IP; (ii) modify, translate, or otherwise create derivative works of the Chord IP; (iii) hack, manipulate, interfere with or disrupt the integrity or performance of or otherwise attempt to gain unauthorized access to the Chord IP or any related systems, hardware or networks or any content or technology incorporated in any of the foregoing; (iv) allow the removal, alteration, covering or obscuring or of any notice or mark that appears on the Chord IP, on any copies or media; or (v) use the Chord IP in any manner to create or facilitate the creation of, or otherwise incorporate any portion of the Chord IP in, any product or service that is competitive with the Services.  Customer will use its best efforts to immediately notify Chord of any unauthorized use, access to or disclosure of the Chord IP of which Customer becomes aware.  

4.3. Names and Trademarks

The trade names, trademarks, service marks, trade dress and logos (collectively “Marks”) of each party, its parent or affiliates are the exclusive property of such party and, except as otherwise provided in this Agreement, the other party will not use such Marks or any abbreviation or adaptation thereof for any purposes without the prior written consent of the party who owns such Marks. Notwithstanding the foregoing or Section 4.1, Customer hereby grants Chord a non-exclusive right and license to use Customer’s Marks to provide and promote the Services, which includes the right to publicly identify the Customer as a Customer of Chord. Each party acknowledges that all use of the other party’s Marks will inure to the benefit of and be on behalf of the party owning such Marks.

Section 5: Representations and Warranties

5.1. CHORD WARRANTIES

CHORD REPRESENTS AND WARRANTS TO CUSTOMER THAT (a) DURING THE TERM IT WILL PROVIDE THE SERVICES IN A MANNER CONSISTENT WITH THIS AGREEMENT; AND (b) IT HAS THE LEGAL POWER TO ENTER INTO AND PERFORM ITS OBLIGATIONS AND GRANT THE RIGHTS TO CUSTOMER SET OUT IN THIS AGREEMENT. IN ADDITION, CHORD REPRESENTS AND WARRANTS THAT CHORD WILL USE REASONABLE EFFORTS TO PROVIDE THE SERVICES IN A PROFESSIONAL AND WORKMANLIKE MANNER IN ACCORDANCE WITH THE SERVICE LEVEL AGREEMENT.

5.2. CUSTOMER WARRANTIES AND COVENANT

CUSTOMER REPRESENTS AND WARRANTS THAT:

(a) CUSTOMER HAS THE LEGAL POWER TO ENTER INTO AND PERFORM ITS OBLIGATIONS UNDER THIS AGREEMENT AND THE PERSON EXECUTING THE ORDER ON CUSTOMER’S BEHALF HAS BEEN DULY AUTHORIZED TO DO SO.

(b) AS BETWEEN CUSTOMER AND CHORD, CUSTOMER IS BETTER ABLE TO PUT IN PLACE PHYSICAL AND PROCEDURAL IMPEDIMENTS TO THE INAPPROPRIATE USE OF THE SERVICES. CUSTOMER WILL BE RESPONSIBLE FOR THE CUSTOMER IP (INCLUDING THE ACCURACY, ADEQUACY, QUALITY, INTEGRITY, LEGALITY, RELIABILITY, AND APPROPRIATENESS OF SAME) AND THE OPERATION OF, AND TRANSACTIONS PROCESSED THROUGH, THE STORES.

(c) WITH RESPECT TO THE CUSTOMER IP: (i) CUSTOMER OWNS OR HAS VALIDLY LICENSED, OR WILL OWN OR VALIDLY LICENSE, THE RIGHT TO ALL MATERIALS GENERATED, STORED, POSTED, DISPLAYED, EXHIBITED OR DISTRIBUTED BY, OR UPLOADED OR TRANSMITTED TO OR FROM, THE STORES AND RELATED SERVICES; (ii) ANY MATERIALS THAT CUSTOMER GENERATES, UPLOADS, STORES, POSTS, EXHIBITS, DISPLAYS, DISTRIBUTES OR TRANSMITS DO NOT AND WILL NOT INFRINGE OR VIOLATE ANY OF THE COPYRIGHT, PATENT, TRADEMARK, OR ANY OTHER INTELLECTUAL PROPERTY, PERSONAL OR PROPRIETARY RIGHTS OF ANY THIRD PARTY (“THIRD PARTY RIGHTS”); AND (iii) CUSTOMER HAS OR WILL HAVE THE RIGHT AND AUTHORITY TO OFFER, SELL, TRADE, DISTRIBUTE OR EXPORT THE PRODUCTS OR SERVICES INCLUDED IN THE STORES AND SUCH OFFER, SALE, TRADE, DISTRIBUTION, OR EXPORT DOES NOT OR WILL NOT VIOLATE ANY APPLICABLE LAWS OR THIRD PARTY RIGHTS.

(d) ANY SALES TRANSACTIONS OCCURRING ON OR IN THE STORES WILL REPRESENT A BONA FIDE SALE, CUSTOMER WILL FULFILL ALL OF ITS OBLIGATIONS TO EACH PURCHASER WHO ENTERS INTO A TRANSACTION WITH CUSTOMER, AND CUSTOMER WILL RESOLVE ANY DISPUTE OR COMPLAINT DIRECTLY WITH ITS PURCHASERS.

5.3. DISCLAIMER

EXCEPT AS SPECIFICALLY SET OUT IN THIS SECTION OR IN THE ORDER, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT ANY REPRESENTATIONS, WARRANTIES OR CONDITIONS OF ANY KIND. CHORD AND ITS THIRD-PARTY LICENSORS MAKE NO OTHER REPRESENTATIONS AND GIVE NO OTHER WARRANTIES OR CONDITIONS, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE REGARDING THE SERVICES OR ANY PRODUCTS PROVIDED UNDER THIS AGREEMENT AND CHORD SPECIFICALLY DISCLAIMS ANY AND ALL IMPLIED REPRESENTATIONS, WARRANTIES OR CONDITIONS OF MERCHANTABILITY, DURABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW. CHORD WILL NOT BE LIABLE TO CUSTOMER, ANY USER OR ANY OTHER THIRD PARTY FOR ANY USE OF OR INACCURACY IN ANY PRODUCTS OR FOR ANY TRANSACTIONS PROCESSED THROUGH THE STORES. CHORD WILL NOT BE LIABLE FOR THE PERFORMANCE OF ANY THIRD-PARTY PRODUCTS OR SERVICES.

Section 6: Indemnities and Limitation of Liability

6.1. Indemnity

(a) Chord will indemnify and hold Customer and (as applicable) its affiliates and their respective officers, directors, agents, and employees, harmless from and against any claims, demands, losses, damages, liabilities and costs (including, without limitation, reasonable attorneys’ fees and court costs) (“Losses”) arising from third party claims (“Claims”) alleging that Customer’s use of the Services in accordance with this Agreement infringes any intellectual property right of a third party. Notwithstanding the foregoing, Chord will have no obligation under this Section or otherwise with respect to any Claim to the extent based upon (i) any use of the Services other than as expressly permitted under this Agreement, (ii) any combination of the Services with other products, equipment, software or data not supplied by Chord, (iii) any modification of the Services by any person other than Chord or its authorized agents or contractors or (iv) any activity after Chord has provided Customer with a work around or modification that would have cured the alleged infringement without materially adversely affecting the functionality or availability of the Services.  If Chord reasonably believes that all or any portion of the Services, or the use thereof, is likely to become the subject of any infringement claim, suit or proceeding, Chord will procure, at Chord’s expense, for Customer the right to continue using the Services in accordance with the terms hereof, replace or modify the allegedly infringing Service to make it non-infringing, or, in the event the preceding is infeasible or not commercially practicable, Chord may, in its sole discretion, terminate this Agreement upon written notice to Customer and refund to Customer any prepaid amounts for unused Services.

(b) Customer will indemnify and hold Chord and (as applicable) its affiliates and their respective officers, directors, agents, and employees, harmless from and against any Losses arising from Claims (i) alleging that Chord’s use of the Customer IP in accordance with this Agreement infringes any intellectual property right of or otherwise violates the rights of any third party or (ii) arising from (A) transactions made via the Stores or Customer’s relationship with any of its customers, (B) Customer’s use of any third-party services or breach of any third-party terms that are applicable to Customer’s use thereof, including the Segment Terms of Service and Payment Processor Terms, or (C) Customer’s violation of any applicable laws, rules or regulations.

(c)  If a party becomes aware of any Claim for which it believes it should be indemnified under Section 6.1(a) or 6.1(b), as applicable, such party seeking indemnification will give the indemnifying party prompt written notice thereof.  The indemnifying party will have sole control of the defense and investigation of such Claim, at the indemnifying party’s sole cost and defense.  The indemnitee will reasonably cooperate, at the expense of the indemnifying party.  The indemnitee’s failure to perform any obligations under this Section will not relieve the indemnifying party of its obligations under this Section, except to the extent that the indemnifying party is materially prejudiced as a result of such failure.  The indemnitee will have the right to participate fully, at its own expense, in the defense of the applicable action with counsel of its own choosing.  Any compromise or settlement of any such action will require the prior written consent of the indemnitee, not to be unreasonably withheld, conditioned or delayed.

6.2. Limitation of Liability

EXCEPT FOR LIABILITY ARISING FROM EITHER PARTY’S (A) INDEMNIFICATION OBLIGATIONS SET FORTH IN SECTION 6.1, OR (B) INFRINGEMENT OR MISAPPROPRIATION OF THE OTHER PARTY’S INTELLECTUAL PROPERTY RIGHTS OR THE SUBJECT MATTER THEREOF, TO THE EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY LOST PROFITS OR FOR ANY INCIDENTAL, PUNITIVE, INDIRECT, SPECIAL OR CONSEQUENTIAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF BUSINESS, LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF DATA, LOST SAVINGS OR OTHER SIMILAR PECUNIARY LOSS), HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE), WHETHER SUCH DAMAGES ARE ALLEGED IN TORT, CONTRACT OR ANY OTHER LEGAL OR EQUITABLE THEORY, AND WHETHER OR NOT SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. EXCEPT FOR LIABILITY ARISING FROM EITHER PARTY’S (A) INDEMNIFICATION OBLIGATIONS SET FORTH IN SECTION 6.1, OR (B) INFRINGEMENT OR MISAPPROPRIATION OF THE OTHER PARTY’S INTELLECTUAL PROPERTY RIGHTS OR THE SUBJECT MATTER THEREOF, IN NO EVENT WILL EITHER PARTY’S AGGREGATE LIABILITY FOR DAMAGES ARISING OUT OF OR RELATED TO THIS AGREEMENT EXCEED THE SERVICE FEES PAID BY CUSTOMER IN THE TWELVE (12) MONTHS PRIOR TO THE DATE ON WHICH THE CLAIM AROSE.

Section 7: Confidentiality and Privacy

7.1. Confidential Information

For the purposes of this Agreement, “Confidential Information” includes any information, technical data, or know-how concerning either party, including, but not limited to, that which relates to research, products, services, customers, markets, business policies or practices, unreleased software, developments, inventions, processes, designs, drawings, engineering, marketing, reports and audits, business plans or finances, and the relationship between the parties as evidenced by this Agreement.

Confidential Information also includes any materials or information provided by either party to the other that are identified by the disclosing party as confidential or proprietary, or that the receiving party should reasonably understand to be confidential and proprietary. Confidential Information does not include information that: (i) was in the public domain at the time the receiving party received it; (ii) comes into the public domain after the receiving party received it through no fault of the receiving party; (iii) the receiving party received from a third party without breach of the receiving party’s or third party’s confidentiality obligations; (iv) is independently developed by the receiving party without use of or reference to the Confidential Information; or (v) the receiving party is required by law to disclose. For the avoidance of doubt, the terms and conditions of this Agreement will be considered Confidential Information of both parties.

7.2. Confidentiality Obligations

Neither party will use any Confidential Information of the other party except as necessary to exercise its rights or perform its obligations under this Agreement or as expressly authorized in writing by the other party. Each party will use the same degree of care to protect the other party’s Confidential Information as it uses to protect its own Confidential Information of like nature (and in any case no less than a reasonable degree of care). Neither party will disclose the other party’s Confidential Information to any person or entity other than its officers, directors, employees, service partners, customers, consultants and legal advisors who need access to such Confidential Information in order to effect the intent of the Agreement and who are subject to confidentiality obligations at least as restrictive as those in this Section 7.

7.3. Injunctive Relief

Each party acknowledges that due to the unique nature of the other party’s Confidential Information, the disclosing party may not have an adequate remedy in money or damages if any unauthorized use or disclosure of its Confidential Information occurs or is threatened. In addition to any other remedies that may be available in law, in equity or otherwise, the disclosing party will be entitled to seek injunctive relief to prevent such unauthorized use or disclosure.

7.4. Other Exceptions

Notwithstanding the foregoing provisions in this Section 7, the parties may disclose the terms and conditions of this Agreement: (i) as otherwise required by law or the rules of any stock exchange or over-the-counter trading system provided that reasonable measures are used to preserve the confidentiality of this Agreement; (ii) in confidence to legal counsel; (iii) in connection with the requirements of a public offering or securities filing provided reasonable measures are used to obtain confidential treatment for the proposed disclosure, to the extent such treatment is available; (iv) in connection with the enforcement of this Agreement or any rights under this Agreement, provided that reasonable measures are used to preserve the confidentiality of the Confidential Information; (v) in confidence, to auditors, accountants and their advisors who are subject to confidentiality obligations at least as restrictive as those in this Section 7; and (vi) in confidence, in connection with a change of control or potential change of control of a party or an affiliate of a party, provided that reasonable measures are used to preserve the confidentiality of the Agreement. For any legally compelled disclosure or disclosure pursuant to a court, regulatory, or securities filing, the parties will reasonably cooperate to limit disclosure of Confidential Information, including the terms and conditions of this Agreement. For greater certainty, nothing in this Section 7 will diminish a receiving party’s obligations under this Agreement to comply with applicable privacy and personal information protection laws.

7.5. Chord’s Responsibilities Regarding Customer Data

The Chord Privacy Policy and Data Processing Addendum will govern Chord’s use and storage of, security of, and access to, Customer Data.

Section 8: General

8.1. Relationship of Parties

The parties are independent contractors. Neither party will be deemed to be an employee, agent, partner, joint venture or legal representative of the other for any purpose and neither will have any right, power or authority to create any obligation or responsibility on behalf of the other. Any use of the term “partner” or “partnering” or similar terminology in connection with the Services or this Agreement (except as used in the immediately preceding sentence of this Section) does not mean or refer to a legal partnership, but instead means or refers to a co-operative business or contractual relationship.

8.2. Assignment

Neither party may assign this Agreement without the prior written consent of Chord, such consent not to be unreasonably withheld; provided however, that no such consent will be required for an assignment in connection with any transfer to an affiliate or for a transfer to a successor-in-interest by way of merger, consolidation or sale of all or substantially all of the assigning party’s stock or assets.      

8.3. Governing Law; Jurisdiction; Limitation of Action

This Agreement will be governed by and is to be construed and interpreted in accordance with the laws of the State of New York, without regard to principles of conflicts of laws. The parties expressly disclaim the application of the United Nations Convention on Contracts for the International Sale of Goods to this Agreement. All disputes arising under this Agreement will be subject to the exclusive jurisdiction of the courts located in New York, New York and each party irrevocably and unconditionally consents to personal jurisdiction of such courts. To the extent permitted by applicable law, all claims related to this Agreement must be filed within two years from the date the cause of action arose.

8.4. Compliance with Laws

Each party agrees to fully comply with all applicable laws, rules and regulations in their performance of this Agreement.

8.5. Severability

If any provision of this Agreement is held by a court of competent jurisdiction to be contrary to law, such provision will be changed and interpreted so as to best accomplish the objectives of the original provision to the fullest extent allowed by law, and the remaining provisions of this Agreement will remain in full force and effect.

8.6. Force Majeure

Except for obligations to pay any Service Fees owing under this Agreement, neither party will be deemed to be in breach of this Agreement for any failure or delay in performance caused by reasons beyond such party’s reasonable control, including but not limited to acts of God, extreme weather, earthquakes, wars, terrorism, communication failures, strikes (other than strikes at such party’s facility or involving such party’s employees). If either party’s performance is prevented by a force majeure event for a period of more than 30 calendar days, the other party may terminate this Agreement without further obligation or liability, subject to any payment amounts due and payable as of the effective date of termination.

8.7. No Exclusivity

Chord reserves the right to provide services to Customer’s competitors and makes no promise of exclusivity in any particular market segment.

8.8. Legal Notice

All legal notices or demands to or upon a party will be made in writing and sent to such party personally, by courier or certified mail to the addresses set forth in the Order, as may be updated upon written notice by either party.  In addition, Chord may send notices to Customer via email, to the email address set forth in the Order, as may be updated upon written notice by Customer.  Except as otherwise specified in this Agreement all notices, permissions and approvals must be in writing and will be deemed to have been given upon: (i) personal or couriered delivery; (ii) the fifth business day after mailing; or (iii) in the event Chord is sending a notice by email, the first business day after sending by email.

8.9. Amendment and Waiver

This Agreement may only be modified, or any rights under it waived, by a written document executed by both parties. The failure of either party to exercise or enforce any provision of the Agreement will not constitute a waiver of such right or provision or any other provision of the Agreement or otherwise affect the rights of such party.

8.10. Entire Agreement

This Agreement constitutes the entire agreement between the parties respecting Customer ’s use of the Services, and supersedes any prior written or oral agreements between the parties.

8.11. Survival

All sections of this Agreement that by their nature should survive termination will survive such termination, including, without limitation, payment obligations, confidentiality obligations, intellectual property rights, warranty disclaimers, indemnities and limitations of liability.

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