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We like to call Chord’s approach to ecommerce Smart Commerce — because it’s been engineered by experts to give growing companies the power and insight they need to revolutionize their business from the inside out. While many DTC brands are rich in great ideas, most lack the tech infrastructure to truly thrive. That’s where Chord comes in.Smart Commerce has the power to put DTC brands in the driver’s seat — and we’re here to make it happen.
Chord was founded in 2021 by Bryan Mahoney and Henry Davis, when the former Glossier execs realized that the technical infrastructure they’d developed together for the pioneering DTC company had the power to revolutionize ecommerce. They created Chord as the first headless platform by operators, for operators — so they could put the most sophisticated commerce tools in the hands of visionary brands.
With decades of combined experience in DTC operations and technology, our team knows what it takes to disrupt.