- 300% YoY Revenue Growth
- 80%+ Subscriber retention rate
- 50% Conversion rate increase
- Founded in 2018 at Stanford’s “Startup Garage.”
- Women-owned and run business
- Supporting award-winning small producers
- Eco-conscious packaging in recyclable cans
- Launched on Chord in June 2021
Maker Wine came to Chord because they knew they had an opportunity to build a large, loyal subscription base, but felt hamstrung by their commerce stack. Subscriptions were painful to manage, hard to customize, and tough to report on. With an eye on long-term success, they knew Chord was the right commerce platform to help them realize their vision.
We went from slow, sh*tty winery software to the best tech stack in the world and went from 0 to 60 over a couple months with a 5 person team.” – Sarah, CEO of Maker Wine
Chord helped Maker create a truly differentiated customer experience with custom subscription features that go far beyond traditional Subscribe-and-Save models. Instead of focusing only on cost savings, Chord's tech empowered Maker Wine to tailor their subscriptions to the needs of their business, with customizable, customer-focused features. Chord also launched subscription renewal notification emails, so Maker Wine could create an even more customer-centric experience.
We've built a truly differentiated subscription experience based on content & community, and have a truly obsessed Can Club crew.” — Sarah, CEO of Maker Wine
Thanks to Chord’s headless commerce stack and ultra-flexible subscription framework, Maker Wine was able to create a highly tailored customer experience that helped them reach beyond their goals. The results speak for themselves:
Growing Subscription Rate = More Revenue
30% of Maker's revenue (and growing) comes from the subscription Can Club.
Better Customer Experience = Less Churn
The Can Club is seeing >80% retention at 1 year (amounting to 4+ shipments per member).
Avid Subscribers = More Ad-Hoc Orders
Can Club customers spend ~$450 on average in the first 6 months, and 30% order in between their quarterly shipments.