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How Chord helped Maker Wine create a one-of-a-kind subscription experience—and change their business for good.

Alex Nemeroff
Alex Nemeroff
Maker can

Key Stats

  • 300% YoY Revenue Growth
  • 80%+ Subscriber retention rate
  • 50% Conversion rate increase

Maker Wine

  • Founded in 2018 at Stanford’s “Startup Garage.”
  • Women-owned and run business
  • Supporting award-winning small producers
  • Eco-conscious packaging in recyclable cans
  • Launched on Chord in June 2021

Maker Wine came to Chord because they knew they had an opportunity to build a large, loyal subscription base, but felt hamstrung by their commerce stack. Subscriptions were painful to manage, hard to customize, and tough to report on. With an eye on long-term success, they knew Chord was the right commerce platform to help them realize their vision.

The Solution
We went from slow, outdated winery software to the best tech stack in the world — and went from 0 to 60 over a couple months with a 5 person team.” – Sarah, CEO of Maker Wine

Chord helped Maker create a truly differentiated customer experience with custom subscription features that go far beyond traditional Subscribe-and-Save models. Instead of focusing only on cost savings, Chord's tech empowered Maker Wine to tailor their subscriptions to the needs of their business, with customizable, customer-focused features. Chord also launched subscription renewal notification emails, so Maker Wine could create an even more customer-centric experience.

The Result
We've built a truly differentiated subscription experience based on content & community, and have a truly obsessed Can Club crew.” — Sarah, CEO of Maker Wine

Thanks to Chord’s headless commerce stack and ultra-flexible subscription framework, Maker Wine was able to create a highly tailored customer experience that helped them reach beyond their goals. The results speak for themselves:

Growing Subscription Rate = More Revenue

30% of Maker's revenue (and growing) comes from the subscription Can Club.

Better Customer Experience = Less Churn

The Can Club is seeing >80% retention at 1 year (amounting to 4+ shipments per member).

Avid Subscribers = More Ad-Hoc Orders

Can Club customers spend ~$450 on average in the first 6 months, and 30% order in between their quarterly shipments.

To learn more about how Chord can help you creae a one-of-a-kind subscription experience your customers will stick around for, .